The Introduction will give an
overview of HCD and help you understand how it might be
used alongside other methods.
Download the Intro Guide.pdf
The Hear guide will help your design team prepare for fieldwork
and understand how to collect stories that will serve as insight
and inspiration. Designing meaningful and innovative solutions that serve your customers
begins with gaining deep empathy for their needs, hopes and aspirations
for the future. The Hear booklet will equip the team with
methodologies and tips for engaging people in their own contexts to
delve beneath the surface.
Download the Hear Guide
The Field Guide and Aspirations cards are a complement to
the Hear guide; these are the tools your team will take
with them in order to conduct research.
Download the Field Guide
Download the Aspirations Cards
The Create guide will help your team work together in a workshop format to translate what you heard from people into frameworks, opportunities, solutions, and prototypes. During this phase, you will move from concrete to more abstract thinking in identifying themes and opportunities and back to the concrete with solutions and prototypes.
Download the Create Guide
The Deliver guide will help catapult the top
ideas you have created toward implementation. The realization of solution includes
rapid revenue and cost modeling, capability assessment, and implementation panning. The
activities offered in this phase are meant to complement your organization's
existing implementation processes and may prompt adaptations to the way solutions
are typically rolled out.
Download the Deliver Guide
